Transformation 2030 Winner Strives for Hunts Point Revival
May 9, 2014 - 7:29pm

…Official Press Release Coming Soon…



John Kennedy, Autodesk, Sr. Product Line Manager of Building Performance Analysis

Edward Mazria, Architecture 2030, Founder and CEO

Scott Schiamberg, Perkins Eastman, Associate Principal

Juliane Wolf, StudioGang, Design Principal



This article announces the winners of the Transformation 2030 design competition, which challenged students to create a high performance building and socially responsible design for a site in the South Bronx of New York City.

The judges were impressed with the quality of submissions, and especially the depth at which sustainable design strategies and building performance analysis were incorporated into the teams’ design process.

The competition focused on honing the skills that architects need to create truly high performing buildings, both from an energy and community standpoint. 

From an energy standpoint, the competition was framed in conjunction with Architecture 2030, whose 2030 Challenge is a rallying cry for the building industry to create radically more efficient buildings and whose 2030 Palette is an educational toolkit for sustainable design. The competition also drew on Autodesk’s Building Performance Analysis Certificate online course, which helped the entrants use Autodesk’s Building Information Modeling (BIM) tools to simulate energy performance.

From a community standpoint, the competition was scoped with the collaboration of Majora Carter Group, LLC (MCG), which works to revitalize urban areas and does a lot of work in this community, and with Perkins Eastman, who has worked with MCG to help investigate a better future for this site.  This large site contains a former juvenile detention center, and is in a strategically important location to help revitalize the Hunts Point neighborhood of the South Bronx. The MCG and Perkins Eastman hope to help use the students’ ideas to create excitement and build momentum for a future project on the site.

“It was very exciting to be a judge in a competition that could have a very real impact on its site and was so focused on sustainability,” said Scott Schiamberg from Perkins Eastman, a competition judge who has worked with this site.  “All too often ‘going green’ and sustainable design ends up being a lot of lip service without actually addressing tangible and meaningful contributions. It was very impressive to see these students taking advantage of the latest technology and software from Autodesk and incorporating it into their engaging proposals. What the students have learned from this competition will put them far ahead of their colleagues entering the professional world”.  

Edward Mazria, the founder and CEO of Architecture 2030, was encouraged by the process outlined by the entrants for incorporating sustainable strategies. “It’s great that students are engaged in thinking about sustainable design approaches as a foundation for their projects. We created the 2030 Palette to help designers identify and incorporate these approaches, and I found it reassuring that the Palette helped teams identify and address very important contemporary issues. How well that thinking carried through each project varied, but we see a strong foundation to build on as we continue to build out the 2030 Palette platform."

Equipped with so many compelling design concepts, the Majora Carter Group hopes to host a community exhibition to show the students’ work and drive dialogue in the community about the future of the site. "I am so impressed with the level of quality among the entries - and how they really embraced the sense of aspiration for this community,” said Majora Carter, who is also a board member of the US Green Building Council. “Now it's up to us  to realize some of this design inspiration in a way that builds as much local wealth and prosperity as possible.”


First Place: Hunts Point Revival

Green Giant
Guillaume Beaudet-Riel, Luc-Oliver Daigle, and Sarah Landry
Université Laval (Canada)

Quotes from judges

“The Green Giant design concept was striking, with impressive graphics and images. Their studies of the different plant species and urban scale strategies were both compelling and impressive.” - Scott Schiamberg, Perkins Eastman

Green Giant had an excellent focus on community and a clear site layout. I particularly enjoyed the emphasis on aspects that were community related, like gardening, composting, and grey water capture. - John Kennedy, Autodesk

“Green Giant contained a very strong and clear site and building design concept. Green Giant had strong formal, aesthetic and programmatic concepts, coupled with a good understanding and incorporation of 2030 Palette design strategies.” - Edward Mazria, Architecture 2030

From Guillaume, Luc-Oliver, and Sarah…

“Each building’s performance analysis guided us to constantly improve our design, to work every detail in order to progress and develop sustainable strategies within our proposal.”

“We can’t and shouldn’t only base our conception on the software’s results and statistics – it is more about interpreting and comparing the data with many additional factors”.

Third Place: Re-Link

From Jacob…

“I am a fourth year student at California Polytechnic University, San Luis Obispo.”

On his motivations being an architect:

“I bounced all over the academic spectrum for several years until I stumbled upon architecture and knew that it was for me… I like the freedom architecture gives me to explore new ideas and create spaces that promote positive change in our everyday lives.”

On this competition:

“This competition gave me the opportunity to change my design thinking.  By designing formally while simultaneously looking at and testing how each form affects the buildings performance, you create this balance between a beautiful building and a building that is finely tuned to perform.  This way, sustainability is no longer an afterthought. It becomes fully integrated.”

Fourth Place: Sustainability For Hunts Point

Nina Fijalkowska and Katarzyna Kossakowska
Technical University of Lodz (Poland)

Quotes from judges

“Sustainability for Hunts Point had a good site layout that is understandable and accompanied with good analysis applied to different forms.” - John Kennedy, Autodesk

“Sustainability for Hunts Point was a community oriented scheme with well-connected pedestrian circulation throughout the site. The movement through the site and connection to the event and culinary building was well thought out.” - Edward Mazria, Architecture 2030

From Nina and Katarzyna…

“We are fifth year students at the Technical University of Lodz in Lodz, Poland.”

“Thanks to Revit Architecture, Vasari, and Green Building Studio, we could perform basic and complex analyses very easily,”

“Palette 2030 has an enormous amount of information concerning architectural and urban solutions for sustainable design.”

Faculty Awards

Pablo LaRoche, California Polytechnic State University (USA)

Claude Demers and Andre Potvin, Université Laval (Canada)

Other Finalists

In alphabetical order…(names and institutions coming soon)


This project had best-in-class visuals, and was one of the best examples of incorporating 2030 Palette strategies.

Download the Submission

Green Amalgamation

This project was particularly lauded for the description and interpretation of its performance analysis results.

Download the Submission


This project was noted for its very strong metaphor for the “roots” design concept.

Download the Submission

Show Me What’s Cooking!

This project’s space planning was was presented well, and did an excellent job incorporating 2030 Palette strategies.

Download the Submission

More About the Submissions

The competition sponsors were very pleased with the number and quality of the submissions. The design concepts presented were very strong, and most of the entrants worked hard to incorporate building performance analysis into their process. There is still room for improvement in how well the analysis informs informs the design, and how clearly that decision process is documented. 

We plan to publish a follow-up article about our observations for what makes a strong competition entry that rigorously incorporates building performance analysis. Hopefully this will help design teams use performance analysis even more effectively in future competitions.

Below are several images of strong design concepts that were not finalists.

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Sustainability For Hunts Point



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